It was gathered that the technology driven system is aimed at providing accurate TV audience information for investors and increase investment in the Nigerian media industry, create jobs and boost sector contribution to Gross Domestic Product, GDP.
Browsing: Audience Measurement System
The Minister of Information and Culture, Alhaji Lai Mohammed, has appointed a Task Team of industry experts to design a framework on Audience Measurement System to ensure that content producers and advertisers receive their dues for content and media placement.
The minister stated this in Lagos at the third International Summit on Digital Broadcasting in Nigeria organised by the Broadcasting Organisation of Nigeria.