Phiona Okumu, Spotify’s Head of Music in Sub-Saharan Africa, made this known in a statement on Wednesday.
Amapiano is arguably South Africa’s hottest cultural export right now and to showcase the genre, Spotify is hosting media and influencers from across the continent on an Amapiano Tourism experience which shares the roots of the genre, the power of collaborations and how streaming is helping to export local music to the world.
The musician, whose full name is Costa Tsobanoglou, had reportedly collapsed while performing at the Ultra music festival
Launched in March 2022, it is designed to provide a launching pad for emerging independent artists to reach new audiences.
Phiona Okumu, Head of Music, Spotify’s Sub-Saharan Africa, disclosed this in a statement she issued on Monday.
“As a young woman, making music has always been more than just vibes. It’s been a blessing. However, having to always keep a third eye open has been a big challenge. Like any other male-dominated field, it’s hard to know if my talent and expertise will be enough to get me to the top,” says Nikita.
The soundtrack includes the lead single “Lift Me Up” from global icon Rihanna, plus 19 original tracks from Tems, Fireboy DML, CKay featuring PinkPantheress, and more.
On Thursday, 25 August 2022, Spotify brought together celebrities, media, influencers and fans to celebrate Lagos’ status as a city of culture-shifters, innovators, and tastemakers through a full-day experiential event dubbed #SpotifyFunhouse.
Sunday, 17 July 2022, marks the 10th anniversary of Davido’s debut album, Omo Baba Olowo: The Genesis.
Known for its videos of rising stars performing their breakout tracks against a striking, monochromatic backdrop, COLORSxSTUDIOS is teaming up with Spotify to amplify selected up-and-coming Nigerian artists from their RADAR Africa playlist.
Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, disclosed this during a media chat in Lagos on Thursday.
This accolade comes off the back of Nomfundo’s debut Afropop album, Amagama, released in January this year. She joins DBN Gogo as the second South African artist chosen to be part of the platform’s flagship programme that amplifies the voices of talented African women.
This announcement comes off the back of Fave’s popularity and fame since the release of her breakthrough hit single Baby Riddim which was released in September 2021 via emPawa Africa.
The aim of the chart is to create a destination for fans to see which artists are trending in their area, and to give these artists the opportunity to delve into all the data and see what music is moving listeners around the world.
In line with Spotify’s bid to promote gender equality in the music industry and showcase influential female musicians, the global streaming platform welcomes Asa to join the EQUAL programme’s list of formidable African women making waves in music.
Airtel Nigeria made the disclosure in a statement it issued and made available to the News Agency of Nigeria on Monday.
The announcement was made by Spotify in a statement released to the media on Wednesday in Lagos, Nigeria.
Ad Studio is a tool on the Spotify platform that allows artists, brands and businesses to easily run audio and video ads. Advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real time. Never made an audio ad? Spotify makes it easy – you can build a custom audio ad (for free!) right in Ad Studio, in as little as 24 hours.
Spotify EQUAL aims to foster gender equality in music and provide a platform to highlight influential female creators.
Spotify is the world’s most popular audio streaming subscription service, with a community of more than 356 million monthly active users and 158 million Premium subscribers. With a presence in 178 markets, and more than 70 million tracks (including 2.6 million podcast titles), it has transformed the way people access and enjoy music and podcasts. Spotify is therefore well placed to provide relevant commentary on music and audio streaming, with focus on the African continent.