Browsing: Anders Einarsson

The new CEO succeeds Anders Einarsson, who will assume regional responsibilities within the Promasidor Group.

Speaking at the media unveiling held in Lagos on, Managing Director of Promasidor Nigeria, Anders Einarsson, said 75 per cent of the product’s inputs are sourced locally, reflecting the company’s robust backward integration programme

Promasidor Nigeria Limited, the makers of Cowbell Milk brand, sponsors of the quiz show, also donated $2,500 in appreciation of the feat by a “Cowbellpedia Ambassador”.

The award ceremony, which was held in Lagos, brought together the company’s employees, relatives and distributors from different parts of the country.

At the press conference to flag off the 2018 edition, Promasidor Nigeria Limited, makers of Cowbell milk, announced a 100 per cent increase in the star prize from N1 million to N2 million, in addition to other incentives

The organiser said the selection was a result of a year-long rigorous research, using Brand Strength Measurement index, a model that tests a brand’s ability to deliver its promise to consumers.

Until his elevation, Einarsson served the organisation diligently as Chief Operating Officer.

The colourful event, which was held at Promasidor Nigeria, was well attended by management staff of the company