Uruguay’s striker, Luis Suarez, has lost a sponsor after he was banned for biting Italy’s defender Giorgio Chiellini during the 2014 FIFA World Cup group match on Tuesday.
Online gambling firm, 888poker, said on Friday it had “decided to terminate its relationship” with |immediate effect”.
The 27-year-old Liverpool FC player was handed a four-month ban by world football governing body FIFA after being found guilty of biting Chiellini during the match.
Liverpool FC are already seeking legal advice as Suarez cannot play for either club or country until the end of October.
He misses the rest of the 2014 FIFA World Cup in Brazil, where Uruguay will play Colombia on Saturday in a Round of 16 match.
Suarez joined 888poker as a worldwide ambassador shortly before the World Cup.
He produced several video diaries for the website during the tournament.
The video diary included one produced after his two goals in the 2-1 victory over England.
Suarez’s boot deal with Adidas could also be in jeopardy after the sportswear manufacturer announced on Thursday it would consider its partnership with the player.
Liverpool FC remain unsure whether Suarez will be allowed to train during his ban.
They appear to be thinking of the fact that the player is set to earn about three million pounds (about N780 million) during the time he is on the sidelines.
But while his future is unclear, it is understood the club have no intention of off-loading him on the cheap this summer.
Both FC Barcelona and Real Madrid are known to have had an interest in the player.
Suarez learnt of his ban on Thursday after FIFA decided to open disciplinary proceedings.
He was judged to have bitten centre-half Chiellini on the left shoulder towards the end of Tuesday’s group game, which Uruguay won 2-1 to qualify for the next stage.
Suarez denied the allegations, claiming Chiellini had bumped into him.
But FIFA decided he was guilty and handed him the longest ban in World Cup history.
As well as a four-month ban from any football-related activity, Suarez was also given a nine-match international suspension.
Spanish side FC Barcelona, however, remain keen on signing the striker.
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