X3M Ideas, the esteemed creative advertising agency, achieved a historic milestone by becoming the first agency from Nigeria and West Africa to clinch the prestigious Cannes Lion award in the festival’s 70-year history.
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With an impressive 19 of its 21 entries shortlisted, it won 18 awards, including three Grand Prix and five Gold awards.
The Summit, of over 230 firms, was held at the United Nations Headquarters in New York, United States of America.
The event, which had as its theme: “Tori Tori of LAIF: Our stories, to the world”, is organized annually by the Association of Advertising Agencies of Nigeria as a platform for the recognition of creativity and innovation in the industry. The awards had seven categories: Outdoor/Poster, Press, Digital and Mobile, Radio, Television, LAIF Campaign and LAIF Grand Prix.