MTN Nigeria’s multi billion naira media pitch, which opened at the end of 2011 with six leading media specialist shops in the review, has seen Carat Media Perspectives, clinching the fat business.
The shops which took park in the keenly contested Media Pitch included Capital Media led by Tony Udenze, Emeka Okeke’s Carat Media Perspectives and Starcom Media team led by Ayo Kupoluyi.
The second phase which recently took place reviewed individual agencies offering in terms of commission, fees and other commercial considerations.
Having crossed the above hurdle, proving its being the best fit to handle the business on strategy level, the business swung the way of any Carat Media Perspectives
It is on record that six top notch media agencies were invited to pitch the MTN media business in the dying months of 2011.
The plan was to round-off and conclude on all aspects of the review as the year wound up.
MTN, as the one of the country’s top three spenders, is the envy of all agencies.
Its retainer’s fee, which is said to be about N200 million per annum, makes the business the darling and envy of every agency.
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