Back in 2016, Spotify recognized the undeniable presence of Afro R&B in Africa’s musical landscape. TANTALIZERS, one of Spotify’s earliest afro-leaning playlists, was born out of this realisation. It was a nod to the fact that R&B had found its home within the hearts of African artists and listeners, becoming an integral part of the continent’s rich musical ecosystem.
Browsing: R&B
Africa, the birthplace of rich culture, has served as an enduring muse for the global music industry. Despite the historical dominance of Afrobeats, Amapiano, Gengetone and others, in the African music landscape, an exciting transformation is unfolding as R&B undergoes a notable resurgence across the continent, with an average year on year growth of 133% on Spotify.
In line with Spotify’s bid to promote gender equality in the music industry and showcase influential female musicians, the global streaming platform welcomes Asa to join the EQUAL programme’s list of formidable African women making waves in music.