Real Madrid are still the most valuable club in the world, ahead of Manchester United, Barcelona and Bayern Munich, according to latest figures in the KPMG Football Benchmark 2020 club evaluation report that looks at the 50 elite clubs in European leagues.
The figures are calculated from data up to five months ago, so do not take into account the affect of the coronavirus pandemic.
While KPMG head of global sports Andrea Sartori acknowledged that the pandemic will have undoubtedly affected club values, “the immediate impact cannot yet be quantified. While we have witnessed a significant drop in share prices of football clubs listed on various stock exchanges since the outbreak of the crisis, there has been a slight recovery recently with the hope of a restart of the current season in most countries.”
KPMG uses its own formulas to analyse what it calls club enterprise values.
While the top of the ranking of clubs remains relatively unchanged, there are some notable changes.
Barca leapfrogged Bayern to return to third spot, while Liverpool move up two places to fifth and PSG similarly moved up two places to get into the top 10 for the first time at ninth.
Arsenal continued their relative demise dropping two places to 10th and notably below their north London rivals Tottenham Hotspur who move into 8th spot and have shown a 103 per cent growth over the four year period, compared to Arsenal’s 2 per cent.
With Juventus dropping down, for the first time, there was no Serie A club in the top 10.
Where Juve do buck the trend is in social media numbers where the report points to a four-year growth of 289 per cent in total followers and the fourth spot in terms of total social media followers among the top 32 clubs.
“Over the five years of our analysis, Real Madrid CF managed to retain their leadership primarily due to the rewards of their three UEFA Champions League trophies in a row, and a 41% aggregate growth in commercial revenue. After three years on top, Manchester United FC stayed up on the podium thanks to the brand’s appeal and an impressive cumulative EBIT of €338 million. FC Barcelona’s 5-year trend reveals a 50% growth in total operating revenues, while commercial activities became their most successful revenue stream, resulting in 52% growth from 2016,” said Sartori.