NPFL clubs endorse LMC sponsorship negotiations

Owners of the 20 participating clubs in the Nigeria Professional Football Clubs at its Pre-AGM and consultative meeting with the leadership of the League Management Company endorsed ongoing negotiations with existing and potential sponsors following a report of its commercial activities rendered by the LMC Chairman, Shehu Dikko.
At the meeting attended by all the 20 Clubs of the elite division of the nation’s professional football league, Dikko announced that one of such negotiations, which has reached advanced stages, is with a leading brewery, which will be named “Official Supporter of the NPFL” under the beer category.
Dikko told the Club Chairmen and General Managers: “At some point towards the end of the last season, and in view of the successes recorded several corporate bodies expressed interest to partner with the NPFL.
“A leading beer and malt Breweries is one of such companies that expressed interest in the league and following exchange of correspondences and a meeting at their head office in Lagos, we have reached understanding on what role they will play and the potential financial and promotional benefits to the league.
“We hope to in the days ahead finalize and perhaps present one of the beer brands in the stable of the brewery as the first ‘Official Supporter’ of the NPFL, a category of sponsorship specially created by the LMC as part of its new marketing strategy to accommodate and provide platforms for interested blue-chip corporate organizations to partner the NPFL to support its developmental programs. The objective is to increase the league’s appeal to the fans through massive activation programs that will capture the minds and hearts of Nigerians and indeed global audience.”
Dikko also presented an outline report on the status of LMC contract with Globacom and other sponsorship being worked out by the LMC and the stages of negotiations as well as challenges, but assured the meeting that despite the economic challenges and other avoidable issues, the LMC would continue to work to ensure most of the deals on the table are closed as soon as possible.
The four newly promoted clubs – Ikorodu United, MFM, Niger Tornadoes and Plateau United – were formally admitted into the NPFL meeting for the first time.