Nigeria’s king of pop music, D’banj, has just signed a N250 million endorsement deal with Etisalat.
This is coming after the comic actor, Hafis Oyetoro, better known as Saka, received a better endorsement cheque from MTN and conveniently dumped Etisalat, believed to be paying him less.
We were told D’banj’s cheque is N250 million and he has already shot the necessary commercials with Etisalat.
However, both parties are still keeping mum on the development.
The competition in the telecoms sector started with Saka moving to MTN from Etisalat.
Globacom, which is not new to celebrity endorsements, added M I, Naeto C, Omawunmi, Waje and Burna Boy to its long list of celebrity ambassadors.
MTN has also thought it worthy to sign endorsement deals with past winners of franchise music competition of Project Fame West Africa.
These included Iyanya, Mike Anyasodo, Chidinma Ekile.
However, as it is, it seems Etisalat has challenged MTN and other with D’banj catch.
What would be MTN’s next move?