Spotify has announced Nigerian singer Oyinkansola Aderibigbe, professionally known as Ayra Starr, as the leading artiste in its Global Impact List for 2025.
The Head of Music for Sub-Saharan Africa of Spotify, Phiona Okumu, shared this news in a statement she issued on Tuesday.
Okumu revealed Ayra Starr’s dominance on Spotify’s Global Impact List, leading 30 Nigerian songs and connecting with audiences worldwide.
The top 10 list: Ayra Starr, Rauw Alejandro, and Rvssian’s Santa; Tems’s Love MeJeJe; Burna Boy, Coldplay, Elyanna, Little Simz, and TINI’s WE PRAY.
Other songs featured are Ayra Starr and Giveon’s Last Heartbreak Song; 21Savage, Burna Boy, and Metro Boomin’s Justlike Me; Tems and Tyla’s No.1, and others.
Okumu highlighted Nigerian artistes breaking boundaries, saying Spotify is proud to amplify their global reach.
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She explained that Nigerian music’s influence has gone global, with Ayra Starr leading the charge in Spotify’s 2025 Global Impact List.
The list showcases 30 Nigerian songs with the strongest international connections this year, reflecting Nigeria’s growing global influence.
Okumu called Ayra Starr a chart-topping force, reshaping the global music scene with her international success.
Ayra Starr’s hits top Nigerian charts, with her music becoming global anthems that resonate worldwide.
“As a Spotify RADAR and EQUAL alumna, Ayra Starr was Nigeria’s most-streamed female artiste in 2024,” Okumu said.
While only two of her tracks: “Last Heartbreak Song” and “Bad Vibes,” are on the Global Impact List, Ayra Starr’s collaborations like “Santa” highlight her wide-reaching influence.
The success of: “Santa”, featuring Rvssian and Rauw Alejandro, showcases her ability to connect across diverse markets.
Ayra Starr’s six entries on the list, including Commas, GOOD FEELiNGS, and Hypé, show her versatility and global appeal.
Her album: “The Year I Turned 21,: was one of the top 10 most-streamed albums of the year, cementing her global presence.
Okumu emphasised the power of collaboration in amplifying Nigerian music’s global impact, noting 22 of the 30 songs are collaborations.
She explained that collaborations are essential for Nigerian artistes aiming for international success, with 19 involving artistes from other countries.
Songs like “Santa”, “WE PRAY (TINI Version)”, and “Another Vibe” demonstrate the power of such cross-continental partnerships.
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