Wiko, the French smartphone brand, has redefined the mobile phone industry. It has challenged the position held by established global smartphone brands as it continues to grow. The success story in Europe is changing the way consumers in mature mobile markets like to choose Smartphone now.
This European success story is resonating globally as new markets welcome Wiko, with Vietnam being the brand’s entry into South East Asia in August. Consumers in new markets are aware of Wiko’s strong brand and product proposition. Wiko has also built strong relationships with its channel partners in every market, ensuring wide distribution and excellent customer care.
Wiko announced its next wave of expansion at IFA (the Consumer Electronics Show in Berlin) this week. September will see launches in Poland, Nigeria and Kenya. Making its debut in the Gulf region, the United Arab Emirates is slated for end of the month launch, followed by the Kingdom of Saudi Arabia in mid-October.