It said it did so to create opportunities for young creators to earn a living from their work and for Africa to tell its authentic stories.
Browsing: Local content
Local content isn’t just entertainment; it’s a vital tool for economic growth, job creation, and cultural preservation. Investments that multiply opportunities in the local creative sector not only enrich African narratives – they also improve African lives.
With the television broadcast industry undergoing a transition from analogue television to the initial test-running of digital television in 1998, there was a huge expectation globally that a more refined digital television would be within the reach of all and sundry. Pay television service – via satellite – had, a few years before, debuted in Nigeria and had introduced to the public a new television viewing experience marked by top-class programming and considerably better audio-visual quality than what they were used to.
Enelamah said this in a statement issued by his Strategy and Communications Adviser, Bisi Daniels in Abuja on Thursday.