The new Aquafina Padi of Life advertisement serves as a perfect illustration of how a brand can authentically resonate with consumers’ reality. We take a look at five ways the advert strikes a natural and special chord with the consumers:
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As other major population centres age out and face stagnant (or even decreasing) birth rates, Africa remains home to a young and growing population. In fact, as of 2022, around 40% of the population was aged 15 years and younger. Its overall population, meanwhile, currently sits at around 1.4 billion and is expected to grow to 2.5 billion people by 2050. And by 2030, young Africans are expected to constitute 42% of global youth.
Dangote was paired with telecommunication giant, MTN, in a survey of 100 Africa best brands announced in a novel global virtual event that incorporated the market openings of Kenya, South Africa and Nigeria.