Cancer awareness organisation, Niola Cancer Care Foundation, will be raising awareness for Colorectal Cancer with a campaign called the Blue Challenge.
The information was disclosed in a statement signed by the Executive Director of the Foundation, Eniola Salu Akintunde.
According to the organisation, the awareness is to provide hope to those struggling with the disease and advocate for awareness.
The statement reads: “The month of March is recognised as Colorectal Cancer Month, and this is scheduled for the purpose of raising awareness for the third most common type of cancer.
“With well over 100,000 new cases each year and over one million cases in total, Colon Cancer is a huge problem.
“But with early detection of this disease, it is estimated that well over half of the deaths that occur annually could be prevented.
“It is to this sense that much-needed spotlight is being cast on the importance of early detection, accurate diagnosis, healthy living, screening exercise and all, through awareness campaigns all over the World.
“So this coming March, we as an Organization is coming together to provide hope to those struggling with this disease and advocate for awareness. And the truth is that we cannot do it alone, WE NEED YOU.
“To help us achieve this, we’ve organized a Campaign called ‘THE BLUE CHALLENGE.’
“The idea is to wear blue clothes, do a video taking about colon cancer, which will help create awareness on CRC and also encouraging those struggling with it, and tag our organisation to it. We hope to repost as many as we see.
“The hashtags are: #CRC #COLONCANCER #COLORECTALCANCER #NIOLACANCERCAREFOUNDATION.
“Colon cancer is treatable and is not necessarily a death sentence.
“Help us spread the word.”
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