It was exciting moments for retailers of Dangote Cement as the management of Dangote Cement Plc at the weekend redeemed the prizes won by the customers and splashed them with thousands of cement bags and branded containers worth N480 million in the ongoing Dangote Cement Retailers Bonanza, season two.
No less than 10 retailers who have emerged as star winners from the company’s West region claimed their prizes at the weekend, with some going home with 1,200 bags of cement with 40 ft container and others winning 600 bags with 20 ft containers.
Amid pomp and pageantry, members of the company’s management moved from location to location in a carnival like procession to deliver the products and containers to each of the winners at their business locations, mostly markets, to the surprise of many other traders.
The leader of the team, Funmi Sanni, the West Regional Sales Director, said the decision to take the products to the retailers in their respective places of trade was to prove that the bonanza was not a fluke but real and that no sacrifice is too much for the company to bear for its retailers.
Sanni explained that the Dangote Cement management designed the bonanza to reward its loyal retailers and help them shore up their businesses, saying this is why it has also included containers in the winning package.
Sanni said: “We are passionate about the wellbeing of the businesses of our retailers because together with our distributors they make our own business to thrive and this is why the company thought of a way to reward them, motivate them to sell more.
“Only Dangote can do this in this sector, no other company.
“We are always a trailblazer.
“We have also made provision for containers as part of the winning package because we take seriously the issue of storage.
“When our retailer buys cement of up to 300 bags and wins 1,200 bags, we surely need to provide where they will store it.
“This is what we have done with the containers and they are happy with this.”
On how the retailers won, the Regional Director explained that all they need do is buy up to 300 bags and collect a coupon, fill it and drop in the designated collection box.
Every week, draws are held to select star winners.
Anyone could win the 1,200 bags, 600 bags and certainly everyday some people win 10 bags of cement as consolation prizes.
The first star winner last week from the region was Ganiyat Abiola of Buthayna Nigeria Limited, whose place of business is the popular Mararaba Market in Ilorin, Kwara State.
The company held a long procession from its Olorunsogo mega store, with the trailer load of cement to offload to the winner.
Abiola’s winning is estimated at N4 million
The entire market was held up as the procession attracted attention to the fact that a star winner of the bonanza is from the market.
In her reaction to the development, Abiola, who has been in cement business for close to 30 years, said it has never happened before that a retailer would win in a promo and the company would come in the full public glare to redeem the price.
While admonishing others not on the Dangote stable to come over, Abiola expressed surprise that she could become the cynosure of all eyes in the market because she has won a promo and thanked Dangote for the gesture.
“I will forever remember this,” she added.
Six star winners, who also won in Benin and Auchi, took delivery of their products and containers in the Edo State capital.
A winner, Nora Omolara, said his winning is a challenge to other retailers in Edo State.
From there, the procession headed to Ibadan, the Oyo State capital, where the winner, Gbadegoye Anthony, danced to the tunes being churned out by the Boys Brigade band on sighting the lorry load of cement and the container.
Anthony, of Goodness and Mercy Company, said he got to know about the promo about one month ago and decided to give it a trial by submitting his coupon.
He said: “I was pleasantly jolted when I received a phone from the Dangote Customer Service desk informing me that I have won in the promo.
“Initially, I thought it was all fraud, thinking it was a prank from the fraudsters, but they kept telling me it’s real from Dangote Cement.
“I said I would wait till when they will present me with the bags of cement before I will agree that it was.
“Here we are.
“I really thanked Dangote Cement for this.”
Follow The Eagle Online Channel on WhatsApp
