The highly coveted Coca Cola media planning and buying account has shifted base to Starcom Media Services Limited, the Nigerian affiliate of Starcom MediaVest, a global media agency.
It is worthy of note that Starcom Media Services Limited will take over the big business from Universal McCann, the advertising agency that has managed the account for over 12 years.
Starcom Media was selected by Coca-Cola from amongst five agencies that pitched for the fat business a few weeks ago.
The agencies that competed were Carat Media Perspective, Capital Media, Media Share, Starcom Media and Universal McCann.
Starcom Media’s triumph, which is happening a little over a year since its clinching of the giant Heneiken/Nigeria Breweries account, re-establishes the agency as a force to be reckoned with in the fast evolving Nigerian advertising media.