The stage is set for a showdown between two of Nigeria’s great comedians, AY and Gbenga Adeyinka the 1st, as Nigerian Breweries Plc unveiled its latest campaign tagged: Maltina Laugh Out Loud ahead of the Easter celebration.
The campaign aligns two great comedy shows in happiness: AY Live!, anchored by AY, and Laffmattazz, with Gbenga Adeyinka the 1st as host.
The company’s Corporate Affairs Adviser, Kufre Ekanem, said the essence of the project is to share happiness, which is the slogan of the Maltina brand.
Ekanem said: “To us, ‘Happiness’ is a choice and comedy is a great avenue for us to relax and build the internal oasis of fun.
“Laughter – as you will all agree – is a positive infection and helps to spread the happiness that we have within us.”
AY Live! has been voted the comedy event of the year for the last three years and has gained a large following on social media as those who are present and those unable to make the show seek to share the comedic antics later on.
The event is billed for Eko Hotel and Suites, Lagos on Easter Sunday.
It will be replicated in Port Harcourt on May 1 (May Day) and in Abuja on June 28 (Eid El Fitr).
On the other hand, Laffmatazz, the Gbenga Adeyinka & Friends Comedy and Music concert, is an experiential platform for the whole family, which features notable Nigerian entertainers in its fourth edition, tagged: “The Evolution.”
Maltina will take a sponsorship role with the show, which is scheduled for three locations, beginning with Ibadan on Easter Sunday, Ekanem explained.
Karen Igho returns to school in UK
Karen Igho,the 2011 Big Brother Africa Amplified winner,has returned to school. The Delta State born entertainer,who not too long survived a cancer surgery,is now a student of Newham University in the United Kingdom. Igho is said to be studying Business Administration and Management, a three year degree course. On completion of the course,a close source said she will immediately commence her Masters in Arts for one year at the same university.