The Brazil 2014 Mundial is proving to be a social and mobile World Cup as millions of fans in various parts of the globe have been joined across FIFA’s official digital platforms.
A FIFA statement, released from its Zurich headquarters on Friday, said that attendance in the Global Stadium has reached 230 million users by the end of the group stage.
The statement noted that FIFA’s digital live and social hub could fit the equivalent of 3,078 Maracanas inside.
FIFA’s Global Stadium is the social, online and mobile hub for the World Cup matches, where fans follow the games live and engage with friends, worldwide fans, players, coaches and celebrities.
Football fans from across the globe went through the virtual turnstiles to consume more than 7.5 billion page impressions of official World Cup digital content.
The statement said: “The official FIFA app recently became the biggest sports event app of all time, with a record 20 million downloads in just 26 days.
“An impressive 358 million Facebook users were reached with official FIFA social content.
“FIFA’s Twitter followers surpassed the 13.5 million mark, with an average of ten new followers per second recorded on the opening match day.
“The official FIFA World Cup Instagram app increased from 42k to 550k followers in seven days, a growth rate of over 1000 per cent.”
Matt Stone, FIFA Head of Digital, said: “This is developing into the mobile and social World Cup.
“The Global Stadium reflects the sense of togetherness which the World Cup brings and the shared excitement which digital platforms offer.
“The strong growth in our mobile audience, particularly in the app has kept fans engaged, whether they are on the move or as a second screen companion.”
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