Serena launches clothing line 

Serena Williams has designed a dress to fit “every” woman’s body type, and she is now urging ladies to embrace and flaunt their individual shape.
The 37-year-old tennis player – who has a 22-month-old daughter, Alexis Olympia, with her husband Alexis Ohanian – unveiled her eponymous fashion line last year and famous fans include her long-time friend and British royal Meghan, the Duchess of Sussex.
And now Serena, who has come under plenty of public scrutiny for her fashion choices both on and off the court over the years, is attempting to shake up the industry by unveiling a $120 dress that she says will fit and flatter every different body type, revealing in a video posted to her Instagram account exactly why she wanted to design such a garment.
“We’re having a red hot summer over @serena,” the tennis player wrote alongside a video ad for the new design, which sees her modeling the bold red number alongside six other women.
“I designed the Twist Front Dress for everybody and every BODY.”
In the clip, the athlete goes on to share that she wanted to create a design that would allow women of all body types to proudly show off their shape and their personalities no matter what size they are.
“No one in the world looks exactly the same,” she says. “We all are different people, we have different personalities, we have different traits.
“We all look different and we’ve got to bring our personalities out!”
Speaking to her video co-stars – women of all different shapes and sizes – Serena gets them to describe how the dress makes them feel.
“With this dress, I feel curvy, it gives me cleavage,” a woman called Diondria says, while Val chimes in: “I feel spicy like a jalapeno.”
“You know I’m curvy, but I’m confident in my curves,” Isha then adds. “You have really taken something and made it work for different sizes.
“It makes everyone feel like they’re embraced.”