I rejected N8m to promote bleaching brand — Khafi Kareem

Khafi Kareem, a former BBNaija housemate, has revealed that she rejected N8 million offered her to promote a bleaching product.

The affable reality star explained that she rejected the offer because bleaching was against her personal principles.

In a recent Instagram live interview with Ubi Franklin, Kareem reiterated the need to protect her brand’s integrity.

She said: “I have always tried to monetise myself in a way that is truly in line with my values.

“I have had to reject certain things.

“So, a certain company contacted me and this is actually, till today, the biggest offer I have received.

“It was about N8 million and it wasn’t that much that I would have to do, but it was for a skin bleaching brand.

“I was in the dilemma of taking the money, but not having to do much and this is not something I believed in.”

Kareem noted that although rejecting the offer was hard, it was necessary because of the value she was intent on building for the future.

She said: “I could have just taken the money and not care about the repercussions.

“There are certain things that I would not be able to do in the future if I take certain deals that were not in relation to my brand.

“I had to turn down N8 million so that, by God’s grace, I would make more in the future by being a person of my word.”

Earlier, Kareem had reflected on her time in the Big Brother Naija house, which she described as a self-development phase for her life.

The content creator, who is engaged to fellow ex-housemate, Gedoni Ekpata, caught the attention of fans with her bubbly personality.

During her stint in the house, Kareem was Head of House, won N1 million and a car during tasks in the house.

Reminiscing on her journey in the BBNaija house, Kareem said: “One of the mistakes I made was forgetting that it was a game.

“When I got into the place, I was like, let us all be friends and all, but I didn’t know that everyone was sizing me up as the competition.

“It was a pressure cooker.

“Your buttons were being pushed.

“When I feel that the game changed was when I won the car.

“Before that happened, everyone was like ‘Khafi is really nice’ but the minute I won the car, it was then the game changed.”

Kareem went on to advice BBNaija hopefuls to be themselves, make “Biggie” their best friend and look forward to the tasks.