Google on Thursday revealed that Laycon, Nengi and Erica have generated the most search interest, followed by Ka3na, Dorathy and Kiddwaya on Google Search.
According to Google Search, one of the notable top searches is 22-year-old entrepreneur Nengi, following her on-screen romance with Ozo.
Similarly, the chemistry between the 26-year-old actress and model Erica and self-employed Kiddwaya saw “Kiddwaya and Erica” emerge as one of her top search terms.
Now in its fifth season, Big Brother Naija is a TV juggernaut that shows no sign of slowing down.
Interest in the show remains as high online as it is in general.
Meanwhile, Laycon’s appearance on Big Brother Naija show has increased interest in his musical output, with: “Laycon songs,” while the second most-searched term related to his name.
The next most popular Laycon-related term is: “Laycon bbnaija biography,” variations of which appear on all the contestants’ top searches.
However, while Laycon may have generated the most search traffic overall, Erica saw the biggest search spike.
Given that Kiddwaya spiked at the same time, it is likely that their “entanglement” sparked this interest.
Regionally, Erica has drawn the most interest from Borno and Lagos States, while Laycon is a firm favourite in Adamawa State, Taraba State and several other provinces.
Dorathay rules Kwara State and Nengi generates the most searches in Bayelsa and Edo States.
With several weeks still to go on the current season of Big Brother Naija, there’s bound to be plenty more drama as housemates struggle for the grand prize of N85 million.