Pan-African financial institution, United Bank for Africa PLC, has launched its online radio channel, RED Radio.
The radio is a lifestyle web platform set up to inform, educate and entertain its audiences.
Like its sister platform, REDTV, RED Radio is expected to showcase the best in lifestyle, entertainment, music, news, comedy and fashion.
Speaking on the launch of the radio, Group Chairman of UBA, Tony O. Elumelu, applauded the creative initiative, emphasising that UBA is a financial institution always ready to support creativity and entrepreneurship.
Elumelu, who was recently announced as The 2020 Time 100 most influential person in the world, said RED Radio is about creativity and innovation, which are powerful combination, and every detail in an art piece is important and meaningful.
He said: “There are many ways to make something beautiful, to make a sound interesting or to bring a story to life.
“You can define your expression, and today, as UBA’s RED Radio launches, I wish Bola Atta and her enterprising team many successes through this beautiful medium of expression.”
According to Elumelu, RED Radio promises to bring rich and engaging content that will keep its audience coming back constantly for vibrant and robust entertainment.