One of the brand objectives of Access Bank is to be the Bank of choice for women, particularly women in business.
Browsing: W Initiative
The W Initiative, which is the home of everything Access Bank has to offer women is dedicated to inspiring, connecting and empowering women in business; women and family; as well as young professional women.
The webinar featured notable guest speakers such as Erelu Bisi Fayemi, the First Lady of Ekiti State; Dr. Olufolake Abdulrazaq, the First Lady of Kwara State; Mrs. Bola Tinubu, the Founder, Cece Yara Foundation; and Dr. Kemi Dasilva-Ibru, the Founder, Women at Risk Foundation.
The W Initiative of Access Bank remains a pioneer proposition to promote women’s economic empowerment in Africa with over a decade of active participation in creating and supporting the Women’s Market across its focus segment. B
The campaign, which has been unveiled on digital platforms and broadcast on TV in a series of high-profile commercials, features two lead characters: Lady W, played by renowned singer Aituaje (Waje) Iruobe, and Tolu T, played by actress and On-Air personality, Omotunde (Lolo1) Adebowale
Slated to run all through the month of October, the W Health Month will focus on key areas such as infertility, endometriosis, Vesico Vaginal Fistula, cancer, maternal and neo-natal mortality.