Browsing: Mercedes Benz

The new naming strategy was put in place to make the car models easier to understand. The Vice President Marketing Communication, Mercedes Benz, Dr. Jenz Thiemer, during the launch of the new nomenclature in his words said: “After more than 20 years of continuity involving some of the most recognised and successful product names in the world, we are now making our system of vehicle nomenclature even more understandable