Spotify, an online music streaming platform, says music lovers should look beyond exploring Amapiano and Afrobeats music and make conscious efforts to embrace other music genres.
Spotify’s Head of Music, Sub-Saharan Africa, Phiona Okumu, made the appeal in Lagos in a statement she issued.
Okumu said music lovers should realise that Africa was bursting with underground talents and artists blending tradition with raw energy.
She said lovers of music must look into genres like Lekompo, Asakaa, Dancehall, Fuji and Gqom.
According to her, music enthusiasts have been unconscious of the array of incredible African music diversity that should be explored.
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Okumu said: “Afrobeats and Amapiano own the spotlight right now.
“Those irresistible Afrobeats hooks have got the whole world dancing.
“And Amapiano’s hypnotic blend of South African house and street sounds are straight-up addictive.
“Mainstream African artistes are pushing the boundaries like no one else, taking Amapiano and running with it.
“They are injecting their own fire, creating a whole new flavour.
“This is proof that African music is a living, breathing thing, always evolving, always surprising, always rooted in the soul.”
Okumu revealed that some of the artistes creating diverse and evolving sounds across sub-Saharan Africa were Kaestyle, Kold AF, Sigag Lauren, Kah-lo, Yaadman, Lemon Adisa and Mr Thela.
She said Africa’s music scene was a sonic melting pot, where rhythms collided and cultures connected.
She added: “It is a universal language, a force that breaks boundaries and fuels the soul.
“This sonic tapestry isn’t just diverse, it is explosive.
“Music fans, it’s time to delve deeper!
“Beyond the mainstream spotlight, a treasure trove of music awaits.
“So, don’t limit yourself, explore, discover, and immerse yourself in the incredible diversity that African music has to offer.”
Kaestyle is a Nigerian recording artist and music producer from Port Harcourt city, who reflects his relaxed personality through his music.
His smooth vocals, leans towards R&B and soul
With exceptional penmanship and prowess, Kaestyle is carving a niche for himself in Nigeria’s growing music industry.
His latest release, Egberi, is a fusion of highlife and drill, showcasing his versatility and innovation.
KoldAF is an emerging artist renowned for her unique blend of soul, dancehall, and R&B, while Sigag Lauren is a Nigerian EDM producer, DJ, singer, and songwriter.
Renowned for innovative production style and versatility in blending various genres.