Spotify, a global online streaming platform, has announced Kenyan artiste, Fena Gitu, as its EQUAL Africa artiste for February.
Monica Kemoli-Savanne, Spotify‘s Artiste and Label Partnerships Manager in East Africa, disclosed this on Wednesday.
According to Kemoli-Savanne, EQUAL Africa focuses on African female artistes, with the aim of fostering diversity, equality, and inclusion within the music industry.
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She said the programme offered on-and off platform support to artistes, an element that is of paramount importance.
She noted that visible representation of successful female musicians served as inspiration for aspiring talents, breaking down barriers and encouraging the next generation.
She said: “For February, Spotify’s EQUAL Africa ambassador is Fena Gitu, a highly acclaimed Kenyan recording and performing artiste who has been in the music industry for over 13 years, boasting an extensive music catalogue consisting of over 60 released songs.
“Amplifying female voices in the music industry on the continent is essential for fostering gender equality, empowerment, and inclusive musical landscape.
“By providing equal opportunities for female artistes, the industry becomes more inclusive, ensuring a broader range of perspectives and narratives.
“This not only challenges stereotypes but also contributes to the preservation of diverse cultural heritage.
“The Kenyan music scene is vibrant in part led by its soulful contemporary pop and afro-fusion artistes who infuse different types of sounds and genres, producing a compelling blend of music that travels from the country’s bustling streets to the global stages.”
Kemoli-Savanne noted that Spotify’s entrance into Kenya in 2021 amplified this vibrancy with more artistes finding new fans across the globe and spotlighted artistes through its various programmes aimed at uplifting and supporting their careers.
She said that it had been fantastic to witness the growth trajectory of EQUAL alumni artistes such as Tyla and Ayra Starr.
According to her, they serve as a testament to the immense talent of African female creators.
She added: “They are also as important examples and sources of inspiration for up-and-coming artistes and proving the importance of investing in African female creators.”
In her response, Gitu said: “It is an immense honour to be recognised on Spotify EQUAL as a leading female voice to listen out for on the continent.
“I do hope that my music continues to inspire hope and love to heal generations; spreading round good vibes for the mind, body, and soul all over the world.”