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SEO might seem pretty straightforward as it’s basically about finding and using the right keywords for Google to rank it near top searches; this is to increase the chances of your business being seen by potential customers. In theory, SEO is indeed simple and straightforward, however the practical implementation of it is a lot more complex. This is because the rules of SEO are constantly changing and after eventually figuring out the whole process, you still need to be careful to find a balance between doing too little SEO and too much SEO.