Browsing: Mr. Udeme Ufot

What informed the introduction of the AdCademy?
The idea of the Adcademy is a dream that’s about two decades in the making. If I am not mistaken, the idea was first mooted when Dr. Biodun Shobanjo was President of the AAAN. Even though I was just a junior creative then, I imagined that at the core of the idea was the imperative to broaden the talent pipeline of the industry and the need to also upskill existing talent pool of member agencies. That vision hasn’t changed even today. Rather, it has taken a much more urgent dimension because of the seismic shift caused by technology. This has totally disrupted many industries including ours. Thus, we have no choice than to launch the academy as part of our mid to long-term survival strategy.