Oyo begins compulsory revalidation of outdoor ad practitioners

The Oyo State Signage and Advertisement Agency (OYSAA) has begun a mandatory revalidation exercise for all third-party outdoor advertising practitioners across the state.

This was disclosed by the agency’s Director-General, Oludolapo Esho, in a statement signed by the Commissioner for Information and Orientation, Dotun Oyelade, in Ibadan on Thursday.

“The exercise forms a key part of the agency’s strategic effort to create a comprehensive, veritable and digitalized database of all signages and billboards across the state, in line with the OYSAA’s to an agency-approved digital platform,” Esho stated.

According to him, the revalidation process is intended to streamline regulatory oversight, improve transparency and accountability, and enhance the agency’s service delivery.

“The State Government has mandated that all registered practitioners should appear at the agency’s office, Secretariat, Ibadan to update their company’s credentials for accurate confirmation of location approval and tagging off all billboards under the management of the agency.

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“To this effect, the revalidation exercise is mandatory for all outdoor practitioners with no options with the stipulated timeframe.

“Non-compliance of the exercise attracts immediate deregistration of such billboard structures and removal of such by the agency without exception,” Esho added.

Commending Governor Seyi Makinde for fostering a business-friendly environment in the state, Esho reiterated the agency’s commitment to maintaining a cooperative and regulated advertising space.

He urged all advertising practitioners to cooperate fully with the terms and conditions attached to the revalidation process.

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