With over 855 million streams globally so far in 2024, Amapiano exports have skyrocketed by a massive 153,000% since 2013 compared to 2024.
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Victor Okpala, Spotify’s Artiste and Labels Partnerships Manager for West Africa, said this in a statement on Wednesday.
Phiona Okumu, Spotify’s Head of Music in Sub-Saharan Africa, made this known in a statement on Wednesday.
Amapiano is arguably South Africa’s hottest cultural export right now and to showcase the genre, Spotify is hosting media and influencers from across the continent on an Amapiano Tourism experience which shares the roots of the genre, the power of collaborations and how streaming is helping to export local music to the world.
The show, which MultiChoice announced days before the end of the last season of BBNaija Level Up in September 2022, is now only a few days away. The show will begin airing across Nigeria on DStv channel 198 or GOtv channel 29 on January 15, 2023, starting with a launch show at 7 pm.
The six podcasters included Kenya’s Mantalk.ke and The Sandwich Podcast, Nigeria’s I Said What I Said and Tea with Tay and South Africa’s True Crime ZA and After School is After School with Sis G.U. The six artists were Kenya’s Chris Kaiga and Nikita Kering’, Nigeria’s Ladipoe and Preyé, and South Africa’s Nomfundo Moh and Zoë Modiga.