Browsing: Data-driven

Leading Media Intelligence Consultancy, P+ Measurement Services recently undertook a comprehensive evaluation of the media performance of Big Brother Naija All Stars (Big Brother Naija Season 8). The highly anticipated reality television program featured former housemates from past seasons of the popular Big Brother Naija series. The audit meticulously analyzed and revealed key insights such as the most-mentioned housemates, media sentiment, media reach, media share by countries, and sponsorships of the reality show.