The same is true of websites. On a website, this is the part visitors and prospects see immediately, without having to scroll.
Browsing: Andrew Bourne
The opening move for a business to make a great first impression online is through a powerfully designed website, says Andrew Bourne, Business Development Manager, Africa at Zoho Corporation.
In fact, if a business really cares about having a successful 2021, it needs to prioritise data privacy as its number one focus. Doing so won’t only help businesses side-step some of the issues and expenses associated with data breaches, it’ll also help increase brand confidence among customers, employees and other stakeholders.
Another trend that the pandemic brought forth is expatriates returning to their respective countries due to job loss or other reasons. This reverse-globalisation goes hand-in-hand with the sudden rise in the demand for local goods and services.
While remote work undoubtedly has certain advantages, some teams may be experiencing a morale drop after months of being stuck at home without a chance to socialise. There are also concerns about adverse mental health impact.
The pandemic has thrown the SaaS industry into sharp relief, highlighting both its shortcomings and its many advantages. It should come as no surprise that the industry is expected to grow this year to $116 billion this year (up from just under $100 billion in 2019). But is that growth sustainable?
Offices that were used to having everyone onsite suddenly had to deal with fully remote teams. And even as people slowly come back into the workplace, it’s far from business as usual. All of these changes, in combination with the ongoing pandemic, have put employees under incredible strain.
Free for the remainder of 2020, BackToWork, powered by Zoho Creator, is the latest programme to be introduced as part of the company’s ongoing relief efforts, which support businesses impacted by the COVID-19 crisis.
But data privacy issues don’t just affect private individuals. They can have a massive impact on businesses, with the average data breach costing in excess of $3.8 million.
For their part, customers expect every company they interact with to use technology in a way that makes their lives simpler and more efficient. After all, if they can change insurers or buy groceries with a few taps of their smartphone, why shouldn’t they be able to do the same when it comes to investing or getting property-buying advice?
“Bigin by Zoho CRM” has been designed to provide a simple solution for small businesses to keep track of their customers and improve customer relationships without having to worry about high costs or complicated features.
“For many of us, remote working is rapidly becoming normal,” says Andrew Bourne, Zoho’s Country Manager for the African region. “This means we need a set of business tools that makes it as easy as possible to keep connecting and collaborating with clients and colleagues.”