Airtel Nigeria and the Seven-Up Bottling Company Plc have jointly collaborated to unveil a promotion that would give their customers 350 million minutes of free airtime.
The promotion is tagged: “Refresh with Pepsi and Talk with Airtel, Everyone is a winner.”
Norden Thurston, Head of Marketing, Seven-Up Bottling Company, said that a minute (N15) free Airtel airtime would be on every cork of the company’s beverages.
Thurston said that the free airtime would be on every glass bottle of Pepsi, 7-Up, Mirinda, Mountain Dew and Teem drink purchased.
He said that from the research conducted by the company, it was observed that consumers had lost interest in promotions.
According to him, the ‘Refresh with Pepsi and Talk with Airtel’ promo would ignite the interest of consumers again, since everyone purchasing a bottle of the drink becomes a winner.
The Marketing Head said that the partnership with Airtel was borne out of the passion the two companies had for customer-centric initiatives.
Thurston said: “Airtel is enriching lives by putting customers at heart on everything it does, while Pepsi is a consumer-centric company, which strives to delight customers always.”
The General Manager, Value Added Services of Airtel, Victor Bernnaman-Chedid, said that the promotions would run for 60 days, starting from January 20 to March 22, 2014 or while the stocks last.
Bernnaman-Chedid said that the pin codes would still be actively valid for 30 days after the promotion.
He said that once activated, the airtime would last for three days.
According to him, the free one minute airtime is to be used only for voice calls on Airtel to Airtel numbers.
He said: “Existing customers can recharge the pin in the crown directly on their phones.
“However, new customers can go to any Airtel shop with the crown to redeem an Airtel SIM card for free, but the pin will be deactivated.”
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