The Management of Lagos State Signage and Advertising Agency said it is still in charge of regulating outdoor advertising and signages in the state contrary to the claim that Loatsad Media, owned by Seyi Tinubu, now regulates and controls the erection of billboards and signages in Lagos.
The Managing Director and Chief Executive Officer of LASAA, Prince Adedamola Docemo, said this in a statement following claims by a former Military Governor of Ondo State and chieftain of the Peoples Democratic Party, Chief Bode George, that Loatsad Media now regulates and controls the erection of billboards and signages in Lagos.
Seyi is the son of the National Leader of the All Progressives Congress, Asiwaju Bola Ahmed Tinubu.
Docemo explained that Loatsad Media Limited is merely one of the companies that has subjected itself to the rigorous process of registration with LASAA alongside over 200 other practitioners in the outdoor advertising space in the State.
He said: “This is available in our registry and on our website: www.lasaa.com.”
He stated the current relationship with the Outdoor Advertising Agency of Nigeria is a testament to the fairness the agency has demonstrated in its regulatory functions.
He said: “Our relationship today with OAAN is a manifestation of our commitment to collaboration and professionalism in the last 14 years of our operations.
“We have indeed achieved so much in this regard.”
Docemo said since the company is duly qualified to practice in the state, it would be unfair to deny it registration based on the personality of its owner.
He added that LASAA regulation provides a level playing field for all players, adding: “It is therefore nothing more than wishful thinking for any individual to insinuate that the Agency has yielded its fiduciary responsibility to an advertising company that it regulates.
“We believe in a liberal market economy where all players will compete for the benefit of the market.”
He noted that the Agency is a professional body with clear methods and processes.
He said: “LASAA is not interested in politics.
“We do not play politics in our operations and processes.”
The Managing Director stressed that the LASAA model of operation has become a template for many states to adopt in their effort to achieve sanity in their states.
The CEO reiterated that the outdoor advertising space and signages in Lagos are still under the regulation and control of LASAA, which is statutorily empowered by law to carry out such responsibilities, adding that it has not transferred such to any other organisation.
The Lagos State Signage and Advertisement Agency was established by the Lagos State Structures for Signage and Advertisement Agency Law in 2006 and the amendment thereafter.
Since its existence in 2006, it has established guidelines to regulate and control outdoor advertising and signage displays in Lagos State.
The Agency, which was established during the administration of former Governor Tinubu, said as a response to the yearnings of the stakeholders in the out-of-home sector, had reversed the chaos that existed when billboards and signages were erected without recourse to standards and public safety in Lagos.
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