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The key trend in 2023 was the impact of generative AI. This new technology introduced significant and exciting changes to the digital advertising industry, from performance optimization to image editing. Of course, generative AI also presents new challenges. We take these challenges seriously and will outline the work we are doing to address them head-on. 

Every day across Africa, people turn to Google products like Search, YouTube and Fitbit for insights about their health and wellbeing. But many may not know that we have also been researching how AI can help improve healthcare outcomes for people, and how AI can empower our partners to deliver better health services — from improving maternal health outcomes to building useful digital tools for healthcare workers.