The Nigerian Breweries Plc says three of its brands have received Gold prizes from Monde Quality Selection Awards.
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With the conclusion of the activations across the South West region, Isedowo has now fulfilled its promise by giving N30 million cash grants to 100 artisans in Osun, Ekiti, Ondo, Oyo and Ogun States.
The event, which was well attended by a cross-section of artisans and citizens of the state with diverse interests, was held at the Lekan Salami Stadium, Adamasingba, Ibadan on February 2, 2018
The scheme is part of the Goldberg brand’s affinity with the people of the South West beyond culture and tradition
According to Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc, Goldberg is riding on its huge support for culture and tradition to celebrate the rich cultural heritage of the Akure people.
So far, 32 artisans and small scale business operators have been supported with N300,000 each by Isedowo in Osun and Ekiti States, while the project continues in other South West States.
Emmanuel Agu, the Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc, said in addition to Goldberg’s commitment to culture and the tradition of the Yoruba people, it would use Isedowo to inspire entrepreneurship in the region thus impacting employment and income generation.
The festivals, which include Osun Osogbo, Udiroko, Oranyan, Ojude Oba, Olojo and Oyemekun, are scheduled to hold between the months of August and November.
The monarch made this proclamation when the team from Nigerian Breweries Plc paid a courtesy visit to him in his palace on Friday as part of activities for the grand finale of Ariya Repete, Goldberg’s talent hunt competition for indigenous Yoruba music, holding in the city on that day.
The monarch made this assertion when staff of Nigerian Breweries Plc paid a courtesy visit to his palace in Abeokuta before the commencement of the semi-final concert of Ariya Repete, which was held in Abeokuta on July 14, 2017
The selected contestants, who will perform at the semifinal scheduled for July 14, 2017 at the MKO Abiola International Stadium, Abeokuta, Ogun State, comprise 12 Fuji and eight Juju artistes.
The mentorship programme, which was held on July 3, 2017 at Conference Hotel, Ijebu Ode, Ogun State, was for those selected to the quarterfinals from auditions in Akure, Ibadan, Ilorin, Abeokuta, Osogbo, Ijebu-Ode, Ado Ekiti and Ota in the ongoing music talent hunt competition in Fuji and Juju music under Ariya Repete.
The auditions that produced the winners were held in Osogbo and Abeokuta on May 3 and 5, 2017 respectively
In each location, three Fuji and two Juju artistes with the best performances were selected by the independent panel of judges from 10 contestants that were chosen from the audition
Ariya Repete, an initiative of Goldberg, from the stables of Nigerian Breweries Plc, is an expanded music talent hunt platform that seeks to promote and develop indigenous Yoruba music that includes Fuji and Juju music genres
Over the last years, Goldberg has deepened its bond with the people of the South West with its talent hunt competition, Fuji t’o Bam, and has now decided to include Juju music, the other indigenous Yoruba music genre, in this new and expanded platform, Ariya Repete
Goldberg is on tour of Nigeria
Patrick Olowokere, the Corporate Communications/Brand PR Manager, Nigerian Breweries Plc, said the activation could not have been held at any other place because Goldberg is the number one brand in the South West region
Meanwhile, Kufre Ekanem, the Corporate Affairs Adviser of Nigerian Breweries Plc, said Goldberg was happy to identify with the soon-to-be coronated Oba of Benin
Otunba Olabode Osinusi, the Chairman of the Festival Planning Committee, stated this last Monday at the World Press Conference held at the Oba Sikiru Kayode Adetona Golden Jubilee Centre in Ijebu Ode