Fela-Durotoye, Asika, others to speak at makeup confab

With excitement building up to the maiden edition of the Makeup in Nigeria Conference, organizers of the conference have unveiled speakers for the event scheduled for April 30, 2014 in Lagos, Nigeria.
The conference will be a learning experience to build and equip the nation’s next set of pioneers, leaders and innovators in the beauty industry with various topics like: “How To Create A Niche And Signature Trademark In MakeUp Artistry,” “The Future of Film & TV MakeUp in Nigeria,” and “Social Media and the New Face of Business Communication.”
Speaking on the conference; Teniolami Adejuwon, the Project Manager of MINC and CEO of Beauty by Nature, said: “This conference will afford makeup artistes the opportunity to tap into the vast wealth of knowledge and experience of the speakers we have lined up and It is our goal to ensure that the conference gives birth to a new generation of beauty entrepreneurs.”
The CEO of the House of Tara, Tara Fela Durotoye, will be speaking on: “The Role of Local Talents in Shaping the Industry Growth Model,” while the Managing Director of L’Oréal Central West Africa, Idy Enang, will speak on: “Accelerating Growth in the Nigerian Beauty Industry; L’Oreal as case study,” and Obi Asika, the CEO Storm 360, will be taking a business class on: “How Makeup Professionals can use Social Media to power their business to the next level.”
All the way from the United States of America are Buntricia Bastian Clayton, a global makeup instructor, who has been in the business over 35 years, and Nigeria’s very own Khuraira Musa, who owns an airbrush line.
Both will be taking masterclasses to share their knowledge and experience with the attendees.
TV makeup maven, Lola Maja of Sacred Creative Artistry, will be taking a MasterClass on: “Working behind the silver screen – Camera, Lights and Action,” and “Introduction to special effects and creative artistry.”
Maja had this to say about the event: “My goal for this conference is to educate and empower new and established makeup artists for TV/Movie industry and to network and strengthen unity in our trade.”
Other speakers and trainers include industry veteran of over 25 years, Bayo Babalola Haastrup; Eni Balogun of Lise Beauty; Bimpe Onakoya, the Artistic Director Maybelline NY Nigeria; and Nigerian-born London-based professional makeup educator, Bolanle Okusanya Feyita; as well as Pro-Makeup sensation, Joy Adenuga.
According to Tara Fela-Durotoye; “The makeup industry in Nigeria and Africa as a whole is growing at a phenomenal pace and gaining international recognition. We already have international brands setting up shop here, so this conference is coming at the appropriate time, to see how we came better grow local talents and position them for international recognition”
Participants are assured of leaving the conference energized and empowered to build sustainable businesses out of the creativity and passion.
Certificates of participation will also be awarded to all pro-attendees.
The Makeup in Nigeria Conference is powered by House of Tara and Maybelline NY.
For more information on how to register, visit: www.makeupinnigeria.com or call 08091770582.