Nigeria’s foremost innovative telecommunications company, formerly known as Etisalat Nigeria, has evolved to 9mobile.
Its new brand identity was officially launched on Tuesday with the unveiling of the new name and logo.
9mobile has promised to sustain and continuously provide the innovative and value-adding propositions, which it has delivered since inception nine years ago.
At a press briefing in Lagos, the Chief Executive Officer, 9mobile, Boye Olusanya, said: “This day has been orchestrated from the inception nine years ago, the new brand identity reflects the bold and creative attributes which the organisation shares with its valued subscribers.
“In our nine years of operations, we have remained at the forefront of innovation and take pride in consistently delivering superior experiences to our subscribers. We continue to establish meaningful partnerships with our customers and partners by providing platforms that that support their goals and aspirations.”
The telco said the new name and brand is a deliberate representation and confirmation of its Nigerian heritage, 9ja-centricity, and another phase of its evolution over nine years of operations in Nigeria.
While the new logo represents resilience and continuity, which emphasizes the brand’s thoughts about the future, particularly of digital technology and its continued impact on communication and human interactions.
Rebranding has commenced at all of the company’s offices, Experience Centres, online and physical touch points, to facilitate seamless integration, as 9mobile guards its position as the most customer-centric and leading innovative telecoms company in Nigeria.