Browsing: YouTube

At the heart of YouTube’s journey are the voices of creators and artists. When we introduced Shorts, we knew that we were bringing an important new format to the YouTube repertoire. For artists, the path to success has never been more demanding, so we’re designing products like Shorts to make YouTube THE place for them to connect with their fans and grow long-term, sustainable music careers.


Content creators in Africa will receive support from YouTube through virtual and in-person training and workshops to help them grow their channels and improve their skills. These include a Creator 360 virtual workshop, which will allow African content creators to collaborate and share skills, and in-person Creator Day workshops, which will be led by industry experts and help aspiring creators learn the skills they need to continue thriving on YouTube. YouTube will also offer workshops under its Future Insiders Program to empower budding producers and songwriters with hands-on training taught by seasoned producers such as Sarz and Musa Keys. 

Addy Awofisayo, incoming Head of Music, Sub-Saharan Africa said: “Music is a powerful medium of expression and a tool that exports African cultures to the world’s stages. I am excited about my new role and the opportunities that are available to creators and artists through YouTube. I look forward to working with the YouTube Music team and contributing to the growth of the music community in Sub-Saharan Africa.”

First announced in September 2020, YouTube has since expanded Shorts to 26 countries and will now be available across more than 100 countries around the world where YouTube is available.

Mayweather is set to face Paul – who built an online following through social media sites such as Vine and YouTube – in an exhibition bout in Miami on June 6.