The premiere of: “The Builders Show Africa,” on December 6, 2024 at Filmhouse IMAX Cinema in Lekki, Lagos State was a highly anticipated event that promised to showcase the talents of builders from across the continent.
The reality television show features teams from Nigeria, Ghana, Togo, and Côte d’Ivoire, each comprising five competitors.
The inaugural episode provided viewers with an insightful look into the dynamics of teamwork, cultural nuances, and the challenges faced in the construction industry.
However, the event’s execution fell short of expectations.
Despite the red carpet being scheduled to commence at 4pm, attendees arrived to find the venue still under preparation, with no setup in place.
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Media personalities and guests, including Alex Unusual, Kim Oprah, Seggz (former Big Brother Naija contestants), and Tobi Bakare, were left waiting without communication or updates.
By 6pm, the screening was abruptly moved forward without prior notice, leaving no time for the anticipated interviews or red carpet interactions. Even by 8pm, the red carpet remained unassembled, and no interviews took place. The screening itself began at 8:15pm, with only basic refreshments: Pepsi and popcorn, provided.
The organisers, ICREATE Africa, have previously been associated with events like the Self Love movie premiere, which also faced organisational challenges.
This pattern raises concerns about their capacity to manage large-scale events effectively.
While the content of the show was engaging and offered valuable insights into the construction industry, the lack of proper planning and communication during the premiere detracted from the overall experience.
For future events, it is crucial for organisers to ensure timely setup, clear communication with attendees, and a seamless execution of planned activities to meet the expectations set by the event’s promotion.
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