The 9th Annual General Conference (AGC) of the Guild of Corporate Online Publishers (GOCOP) kicked off on October 8, 2025 at the Radisson Blu in Ikeja, Lagos, with the theme: “Reconciling Campaign Promises with Governance Realities: Challenges and Prospects.” The Day 1 of the two-day event brought together a diverse group of professionals, experts, and stakeholders in the publishing and media industries. With a commitment to elevating the standards of online publishing, the conference served as a platform for knowledge exchange, innovation, and collaboration.
The Day 1 kicked off with a asked introduction, where distinguished publishers introduced themselves as well as their media organisations, followed by a warm welcome by Maureen Chigbo, the President of GOCOP. In her address, Chigbo emphasised the significance of the event as a rare opportunity for members to come together, share insights, and learn from each other. She highlighted the importance of the gathering in shaping the future of online publishing, especially amidst the rapid changes in digital media and technology.
Her message set the tone for the Day 1, known as the Business Session, which provided the opportunity to network, refresh business strategies, and build lasting partnerships for growth and success in the publishing industry.
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Following the welcome address, the MC, Olumide Iyanada of QEDNG, introduced a diverse group of resource persons who would share their expertise in optimising online publishing platforms and unlocking the secrets behind making money in digital media.
The carefully curated speakers would provide valuable insights on everything from technical aspects of online publishing to strategies for business success in a competitive marketplace.
The first presentation, delivered by the Raw Materials Research and Development Council (RMRDC), provided a deep dive into the role of research and development in supporting Nigeria’s media and publishing sector.
The discussion explored how the integration of raw materials and technological advancements can enhance the efficiency and sustainability of publishing businesses. The session emphasised the need for innovation and resource optimisation to stay competitive in the evolving media landscape.
James Bamisaye, the Publisher of Daily Post, took the stage next, guiding attendees through the process of optimising online publishing platforms. His presentation focused on enhancing website performance, user engagement, and content strategy. He also shared his insights on SEO optimisation, content management, and monetising digital platforms, providing practical advice for publishers looking to increase their online visibility and profitability.
One key takeaway from Bamisaye’s session was the importance of understanding the audience and tailoring content to meet their needs while using data-driven strategies to boost site traffic. He emphasised that online publishers must adapt quickly to changing algorithms and invest in digital marketing to stay ahead in the highly competitive online media environment.
Following the first presentation, Isaac Umunna, Publisher of News Express, took the stage to share his perspective on the business side of online publishing. In his session titled: “Circulation: The Secret Behind Making Money in Online Publishing,” Umunna highlighted the critical role of circulation in generating revenue for online publishers.
He outlined several revenue-generating strategies that publishers can implement such as direct advertising, click ads, and sponsored posts. He also stressed the importance of building a strong traffic base and creating valuable content that attracts readers and advertisers alike. He provided real-world examples of how his publication, News Express, has effectively used circulation to increase engagement and drive income.
Umunna also underscored the necessity of consistent publication and brand consistency in building long-term success. He concluded by advising publishers to never underestimate the power of a strong, loyal audience, a critical factor in creating a sustainable publishing business.
Networking and Building Partnerships
Throughout the day, the event was filled with opportunities for networking and collaboration. Attendees were encouraged to engage with speakers, partners, and fellow publishers to build meaningful business relationships. A major highlight of the conference was the Q&A sessions, where participants were able to ask questions directly to the experts and seek advice on specific challenges they face in their publishing ventures.
As the conference continued, it became evident that the online publishing industry is entering an exciting phase.
With new technologies, evolving business models, and shifting audience expectations, the role of online publishers is more vital than ever.
GOCOP has positioned itself as a key player in helping its members navigate these changes and continue to thrive in a dynamic digital landscape.
The GOCOP 9th Annual General Conference not only provided valuable insights but also inspired a renewed sense of purpose among attendees, equipping them with the tools, strategies, and knowledge needed to grow their businesses and make a significant impact in the online publishing world.
