The Nigerians in Diaspora Commission (NiDCOM) has applauded the Unveiling and Rebranding Nigeria Initiative (UNRI) team for their efforts to safeguard and project Nigeria’s positive image globally.
Receiving the delegation on behalf of Hon. Abike Dabiri-Erewa, Chairman/CEO, Dr. Sule Yakubu Bassi, the Secretary NiDCOM, lauded the Initiative for their commitment in rewriting the negative news about Nigeria.
Bassi, according to a Friday statement by the commission’s spokesperson, Abdur-Rahman Balogun, briefly outlined NiDCOM’s mandate and activities to engage, empower, and harness the contributions of Nigerians in the diaspora for national development.
He equally acknowledged the challenges of misinformation and negative perceptions, and its political, socio-economic and developmental effects on the country.
Bassi urged the group to strategically align their vision with NiDCOM’s diaspora engagement framework.
The Secretary reaffirmed the Commission’s readiness to work with credible partners and stakeholders to promote a balanced global narrative of Nigeria.
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In his remarks, Brig. Gen. David Buba Shaljaba (Rtd) explained that the Initiative is designed to highlight Nigeria’s strengths in culture, innovation, and diplomacy while inspiring young Nigerians with employable skills that drive self-reliance and entrepreneurship.
He emphasised that a collaboration with NiDCOM would help strengthen the impact of the programme and extend its reach across the global diaspora network.
The Unveiling and Rebranding Nigeria Initiative (UNRI) is a non-governmental organisation established to project Nigeria’s positive image.
First conceived in 2007, the initiative was formally launched as a body in 2025.
Its mission is to rebrand Nigeria by showcasing the nation’s vast potential through storytelling, digital campaigns, cultural diplomacy, creativity, and innovation.
