Zee International entertainment, part of Indian business conglomerate Essel Group, has announced the launch of &TV on Parabole Maurice in Mauritius, its new flagship General Entertainment Channel.
The announcement was contained in a statement on Wednesday.
Available immediately on Parabole channel 140, &TV together with French, dubbed channel Zee Magic and Zee Tamil, the company said it represents Zee Entertainment’s ongoing commitment to bringing quality content to Mauritian audiences.
“Zee Magic and Zee Tamil have been unequivocal successes in Mauritius and we believe with the launch of &TV that sky is the limit – we can set the benchmark for the provision of quality and unique Bollywood entertainment to Indian Ocean Island viewers,” says Harish Goyal, CEO of Zee TV Africa & Asia Pacific.
&TV offers outstanding Bollywood entertainment with memorable stories, characters and values that are truly unique and synonymous with the aspirations and sprit of New Age India.
The channel brings people and ideologies together with diverse and relatable mix of fiction, high-voltage non-fiction, marquee events and blockbuster movies.
Audiences will find that &TV successfully celebrates the diversity of people, the variety of relationships and the many dimensions of life in India – a truly fascinating and relatable viewing experience.
An important part of &TV’s channel philosophy is to bring fresh perspective, deliver unheard accounts to its audience that is ultimately relatable and inspirational, testing the limits of traditional ideas and thinking.
&TV is available on Parabole Maurice, channel 140, Zee Magic (French dubbed GEC) on channel 144 and Zee Tamil channel 143.