The Inspector-General of Police, Mohammed Abubakar, supported by the United Bank for Africa Plc, on Wednesday unveiled an electronic anti-crime campaign jingle to air on national radio stations.
The jingle is aimed at raising the awareness of Nigerians on how to tackle insecurity in the country.
The campaign will discourage young Nigerians from engaging in crime and seek public support and participation in tackling insecurity in Nigeria.
The anti-crime sensitization campaign is part of the IGP’s innovative effort to address the security challenges of terrorism, insurgency, kidnapping, cultism, rape as well as human and drug trafficking currently facing the nation. The campaign will also help in rebranding the nation and generally educate Nigerians on how to avoid falling victim of criminal activities.
The radio jingles, which come in both standard English and Pidgin English version, is targeted at Nigerians from all walks of life, particularly those in the rural areas who may not have quick access to other means of communication.
The jingles are expected to run simultaneously in several radio stations across the nation.
Speaking at the unveiling ceremony, which took place at the Force Headquarters, Abuja, the Group Managing Director, UBA Plc, Phillips Oduoza, expressed the bank’s delight in partnering with the Nigeria Police on the war against crime and criminality, noting that the anti-crime campaign would help reduce criminal activities in the country.
Oduoza said: “This is a wonderful thing to do for Nigeria and we need to support the IGP and Nigeria Police in particular in what they are doing to reduce crime in the country. It is our belief in UBA that business would thrive when there is peace and security in the country. This initiative will help improve national security for every Nigerian.”
Oduoza called on civil society organizations and the general public to partner with the Nigeria Police to fight crime, stressing that creating a secured environment is the job of everyone and should not be left to the Nigeria Police only.
While commending UBA for collaborating with the Police to launch the sensitization campaign in the media, the IGP also called on other private and corporate bodies to, as a matter of corporate social responsibility, partner with the police to provide a safe and secured environment for economic and business activities to thrive.
The United Bank for Africa is Africa’s global bank with operations in 19 African countries, including Nigeria, as well as offices in New York, London and Paris, providing broad-based banking services to over seven million customers.
The Group offers a bouquet of banking services and products designed to meet the specific banking needs of its diverse multi-cultural and multi-lingual customer base in three uniquely different continents.