Mobile phone brand, Tecno Mobile, on Thursday described Nigeria as the biggest market in Africa in spite of challenges.
Andy Yan, the Vice President, Transsion Holdings, the parent company of Tecno Mobile, made the assertion in Lagos at Tecno’s Global Spring Launch.
The News Agenxy of Nigeria reports that Tecno unveiled Camon X Pro smartphone at the event.
Yan said Nigeria had provided a huge market for the organisation in spite of challenges of fluctuating foreign exchange.
The official said the company had contributed to the growth of Nigeria’s economy through job creation.
According to him, Tecno has also impacted on Nigeria through its corporate social responsibility.
Yan called for consistent policies to encourage investment in Nigeria, saying unstable business environment discourages investment.
Yan said: “Investors, most importantly, must have a stable environment and policies to do businesses.
“Where there is no continuity as regards policies and business relationship, businesses will be affected.
“We are trying to keep very healthy relations, discussing the possibilities and opportunities to impact on the society.”
He said fluctuating foreign exchange been been a problem to businesses.
Yan said the company regularly carried out a study of the Africa business environment before manufacturing more products.
He said: “This has kept the company going in spite of challenges.”
According to him, the unveiled Tecno Camon X Pro smartphone has unique security features such as Face ID.
Yan said the Face ID could be used to unlock the phone when lighting up the screen by grasping the face formation.
He said the face formation had 50ms recognition rate and was more functional than the fingerprint identification feature.
“At Transsions, we do not adopt a one-size-fits-all approach in developing our products,” he said.