The two messages above emphasise the relationship between marketing and user experience design (UXD or UX design or XD). They highlight the importance of those two fields in driving business growth.
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Charmagne is an award winning marketing professional with over a decade experience in Integrated Marketing and Communications across multiple industries.
During times of economic downturn, such as the one Nigeria’s currently experiencing, businesses are frequently forced to make tough choices when it comes to cutting back on costs. Unfortunately, marketing is often among the first cost items to be cut. While the reasons for cutting back on marketing as a whole are understandable, doing so could potentially cause detrimental damage to the business in the long run.
While virtually all companies repositioned their marketing strategies to accommodate the shift in focus to digital channels, they have quickly come to realise that in the digital content explosion age, users are spoilt for choice, and competition for digital advertising real estate is fierce. As someone once said: “The most scarce good today is not capital or technology, but the attention of consumers.”
Lead presenters are Charles Monwuba, Managing Director of AdValue Limited, and Olayemi Nwobodo, Managing Consultant of Waien Communications Consult.
Published in ThisDay Newspapers and titled: “COVID-19 and Media Consumption Habit, What has Changed?” the newsletters are a culmination of the sequence of information aimed at examining the potential impact of the pandemic on audience behaviour and media consumption in Nigeria.
“Think with Google Sub-Saharan Africa walks alongside marketers and business leaders as they deal with the challenges of a rapidly changing marketplace. It provides data, a deeper understanding and perspectives specifically crafted for marketers and business people in the region,” says Asha Patel, Head of Google SMB Marketing for Sub-Saharan Africa.
Most traumatic is the fact that easy access to transportation has become a daily dilemma for commuters in the metropolis, which is the commercial capital of Nigeria.
January 9 Collective, a Lagos-based social-economic non-political group, has elected new executives to run the affairs of the association for the next two years.