The #BeAudacious campaign, which was led by the Brand Ambassador and one of Africa’s leading music icons, Davido saw ALAT By Wema target the opening of one million new accounts in a 24-hour period that was also an attempt at putting Nigeria into the Guinness Book of World Records for another first, in the financial services sector.
Browsing: Digital Bank
The Bank announced this over the weekend through its Group Head, Strategic Brand Management, Nduneche Ezurike.
Feelers indicate that the Bank’s new Digital Bank, which has for some time been in the test mode amongst its staff and customers, is set to grow its market share, targeting a new generation of digital natives and immigrants who are socially and financially aware of innovations in self-service and stress-free transactions.