According to the respected sports marketing consultant, the corporate community in Nigeria is yet to harness five per cent of the potential in youth sports sponsorship, which he described as a goldmine.
Browsing: Cowbell Football Academy
Commenting on the initiative, Dada Ajai-Ikhile, an advertising practitioner whose child attends Grace High School, Gbagada, Lagos, said Promasidor has done well in ensuring that children learn the rudiments of football at an early age, which inspires their interest in the game.
Abiodun Ayodeji, Category Manager, Dairy, Promasidor Nigeria Limited, revealed that the company created the initiative with a view to adding to society as a socially-responsible corporate citizen
Cowbell Football Academy was launched in 2012 as a corporate social responsibility programme by Promasidor Nigeria with the aim of building and developing the nation through sports