Browsing: Big Brother Naija (BBNaija).

This buzz is a familiar occurrence whenever the show launches, which is unsurprising. Each premiere marks the beginning of another season filled with shared values, passion, and a sense of identity, as millions of Nigerian youths see reflections of themselves in the diverse characters selected for the show. Critics might argue that the show is a yearly distraction for the youth, but if it is indeed a distraction, it’s one with significant value. After all, what other entertainment platform has empowered Nigerian youth as much as BBNaija in the last decade?